PPM 16 Dustin | Empowering People

 

More than passion and a heart filled with hopes and ambition, new beginnings are perfected by preparedness and a steadfast mindset. Dustin Mathews, Chief Education Officer at WealthFit, left a multi-million dollar company that he co-founded to pursue his mission of empowering others. He shares his amazing insights on career shifts and following your true path. He launches a podcast to continue to empower people with knowledge to explore unique ways to boost their income, invest smarter, and get the very best out of life.

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The Power Of Following Your True Path with Dustin Mathews

International Podcast Day Marathon

I am excited to bring on my guest who is a wonderful person. I enjoyed getting to know him in the last few years. We have worked together from his and my company. I’m pleased to say I enjoyed getting to know him and I feel we’re becoming friends and I enjoy that. That is Dustin Mathews. Dustin is someone I’ll be surprised if many of you watching haven’t seen him in some way on social media. He has joined a new organization and started a podcast called Get WealthFit. You are going to want to listen to this. I’m going to enjoy talking with him about his experience. That’s part of what would be great for you to hear his experience in going through the process of launching a podcast for those of you that are considering doing it. In any case, Get WealthFit podcast is getting inside the heads of nowadays top money-makers, investors and celebrity entrepreneurs. You’ll learn unique ways to boost your income, invest smarter and get the best out of life. Everything you never learned in school about money, investing and entrepreneurship.

I’m happy to be here and happy to serve.

Thank you so much, Dustin. We don’t need to go deep into your resume, but your career experience is extensive in marketing and in terms of speaking and getting exposure for your business. You’ve joined a new company on a new mission, which I love about WealthFit Investment and taking charge of your own financial house and putting it in order. It’s going to be a wonderful subject podcast. I’ll be shocked if it doesn’t shoot high to the top of the charts in your category on iTunes. You’ve been going through this process for a couple of months. You’re banking up 25 episodes. In addition to sharing more about your particular podcast and getting people a better description of it than I did, I would love for you to share from the perspective of someone who is on the cusp of launching. What has it been like for you to organize all these interviews, start conducting them and prepare to launch your show?

A couple of things, Tom. I want you to hold me accountable and keep me on track. I would love to share the message of this. I ran a company for a few years. It’s something I founded and exited. I want people to know who are entrepreneurial that are tuning in and if you’re not, I got a message for you too. I woke up one day and I determined this wasn’t my path. As a co-founder of something, it’s weird to leave your own thing. At least that’s the societal stigma. I did it. It wasn’t easy. It’s been the craziest transformation in my life, a turning point if you want to call it that. It hasn’t been easy, but I’m excited about the new thing. Now, I am essentially an employee which is a weird thing. I mentally struggled with that because after being an entrepreneur for most of my life, it was tough. For those of you that are entrepreneurs and the path isn’t the way you want it to go, if you truly have a mission, a vision, you want to create a movement, you don’t have to be. I’m not saying that I’m not going to return to being an entrepreneur for sure.

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What I found is I’m fortunate, Tom, because of you. I’m fortunate of the situation I’m in. I’m finally launching my podcast and this is something I might not have done at my own thing. I want to share that with you. We have a lot of resources behind this. I’m grateful for that. We firmly believe this thing is going to take off big time. We are fortunate to have a nice platform behind us. We have an audience already. With your guidance and mentorship, we’re playing at the highest level. For those who don’t know, Podetize and Tom and Tracy, Brandcasters, Feed Your Brand has recommended we go with 25 and we said, “We want to be aggressive.” It’s on me to go out and recruit these 25 folks, yet at the same time I don’t want to get everyone. It’s been a little trying, but we want to be aggressive. We want to play the game at the highest level and I’m fortunate that we can do that.

For me, my entrepreneurial friends, I’m grateful because I am the host of the show, which I get exposed to all 25 of these guests in the beginning and then we’ll talk about what we’re doing after. It also builds my brand. My name is going to be out there and it’s going to allow me to share my message. At the end of the day, I love transforming others. I know that may sound a little cliché, but I’m all about transformation, what I went through. I want to help other people transform. I’m fortunate for WealthFit because we’re going to be transforming people in the financial arena, something I wish I had paid attention to as I was building my company.

I thought I was going to have some big exit. For all my entrepreneurial friends out there that are grinding, that are hustling, whatever the vogue word of the day is to call what we do or what we’re doing, I didn’t have that big Silicon Valley exit after a few years. I looked back and I walked away with something, obviously brand experience, and I’m incredibly grateful but I didn’t walk away with a big pile of money as some of us dream about. I wished along the way that I had been smarter with my money. I have invested. I was focused on building and selling and I didn’t do the things. That’s my mission now. I am transforming and helping entrepreneurs. I’m helping people in Corporate America, people that are money-minded. Why not do both? I wish I was the voice of reason that I had when I got started.

It’s a tremendous answer to a question that I didn’t think would bring that much out of you. That’s because you had in mind something you wanted to say. I didn’t make your introduction much about your previous company and your exit because I didn’t know if you wanted to do that. I’m glad that you did that on your own. I’m thrilled to have you on the West Coast most of the time because when I text you or call you, I don’t have to worry about the time as much. Your story though of what you did with your own business as an entrepreneur and didn’t maybe have the exit you had envisioned. You look back on what you did with your money and your investments or however you manage your money. Maybe it wasn’t what you would have done had you known you might’ve exited this way. You can never predict the future. It’s kind of you to share, to be that real with us. I want to thank you for that. Personally, I feel lucky you shared that with me. Thank you.

PPM 16 Dustin | Empowering People

Empowering People: For entrepreneurs who truly have a mission, a vision, and you want to create a movement, go and do it.

 

You explained your why because you were looking for a lot of months there at what was the next stage of your career going to be. You were looking for a while. You were meeting with different companies. You had some criteria. You liked the idea of Software as a Service and other things like that, but you went and you’ve landed somewhere that I can see you’re passionate about it. I can feel it when we talk and as we’re planning your show. You’re going and doing these interviews. You’re committed. You have a message and a mission. For all new podcasters, pay attention to this because if you’re clear on what you want to accomplish with your podcast. Either your mission, the message you want to bring out or how you want to serve others and maybe also have that search yourself, this is a great example. Even from a podcast, I can’t tell you now that his podcast is going to be one of the most listened to out there. I can’t say that because it hasn’t happened yet. I personally believe it will be because I know the effort being put into it. How has it been? Is getting the interviews more of a grind than you expected it to be? Is it more of the decision making of who to interview?

I had never done a podcast before. I was sitting on the sidelines. I launched a book before I exited and I came to the podcast as like, “I need to do this.” I booked an agency to get me on 40 shows in 60 days and they did it. It was a great experience. I wanted to launch my own. I didn’t do it. This is one of our missions and our goals. I was a little hesitant because I knew how to speak from the stage, but I wanted to be a great interviewer. The perfectionist inside of me like, “If I don’t understand it and do it, I’m going to keep procrastinating.” That’s what I did. Here I was forced to do it and I’m fortunate because in life, oftentimes things don’t get done without a deadline. We got a deadline and so I had to get hip to it. I started interviewing and the first couple ones where were rough. I planned and I researched and read it. It was tough.

I would say to anyone sitting on the sidelines, you got to do it. You’re going to get better. You’re going to look back, like when you write your first book or when you put out your first YouTube video or whatever your first is. You’re going to look back in several years and you’d be like, “What was I thinking?” I know this because I’ve released courses. I’ve spoken and I’ve done all this stuff. It’s funny. It’s the perfectionist. Once getting past that and getting into it, I found I love it. If you think about it as guests, as hosts, we have this amazing opportunity to ask people. That means you got to be present. Don’t worry about looking good. I was worried about looking good and probably still do to some degree. I’m still working through that. Now, I’m coming to the place to be present. You’re interviewing the right people versus trying to get everybody to show up on your show. You’re interviewing the people that you care to learn from. You’re getting free consulting. Where else are you going to get a Fortune 500 CEO your audience? Somebody that’s launching a book that charges $1,000 an hour of consulting, but because they’re launching a book, they want to appear on 50 shows as I did.

The biggest challenge beyond that was to get started. After that, we’re trying to do something different. Everyone should look for that unique angle. Do your research to figure out how your podcast is going to be different. How’s your show going to be different? I want to be conscious that we are having a diverse show. We have women. We’re having people from all around the world come in from different races. I want to get a different perspective because it’s easy for us to sit in our little bubble of the world and get one perspective. I want to not only expose myself, get access to different perspectives, but I want our audience to do that. The hard thing for me is not only are we getting experts that you can find that have books coming out, but we’re getting athletes, celebrities and entertainers that have made that transition from being the pretty face or the person on TV to someone that has transitioned or started a business because we find it fascinating.

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We don’t think those people have a platform to talk about their business. They’re going to get asked sixteen questions about the sports thing that they did or the meeting coming up. That has been tricky incorporating it. To be quite frank and honest, I’m starting with folks that I can get access to and I know that I got to build it up. It doesn’t happen overnight. We’re in this for the long haul. I’m a tennis guy. I’ve got Jeff Salzenstein. You may not know that name. I wouldn’t expect a lot of people, masses. Top 100 tennis player in the world. One day that may lead to Roger Federer being on the show because it’s like, “Is that him? Maybe Roger knows him, his name or whoever in the tennis world.” I’ve also had to fly to FinCon to get folks and I’m so glad that I did. I got Jean Chatzky. I put myself in the environment.

If you guys don’t know Jean, she’s big. She’s on The Today Show. She’s the financials. Anytime there’s financial news coming out on The Today Show, she’s there and she’s been there for many years. Had I not put myself in that environment, I wouldn’t have had that opportunity. I wasn’t saying it was easy to pull that off. I used a lot of the stuff I know and build relationships to get introduced and all that and pulled it off. Had I not gone, I wouldn’t have been able to do it. As crazy as that is, I battled everything from the air conditioning is on in my hotel room and me forgetting about that. I need to turn that off for good audio quality. It’s real and if you don’t get started, nothing gets done. You’re going to get better. Get in the game and get started. You don’t have to have a ton of resources. I’m fortunate that we do, but it doesn’t have to be that way.

You have been recording your episodes. You have a good team behind you for dealing with things like the website and other aspects of your production. You have a big support team, which I think is a great thing for you because then you get to spend more time concentrating on the content. These interviews, the questions you might want to ask or researching. Are you finding that you’re even going to the point of reading the book of a guest before you interview them?

I do. That’s been a big struggle. We are going aggressive and I can’t wait until we slow down. I want to honor the person there. I want to ask different questions. I want to know. I got a great tip while I was at FinCon and it was like, “Read one chapter,” and I said, “That makes sense.” The person that shared this tip with me said, “The author doesn’t want you to reveal on the whole book because then no one’s going to go get the books.” If you ask about one chance, a perfect way to show that you’ve done your homework, you can’t cover the whole book even if you do 45 minutes to an hour like we do. I love that strategy, but I do like to bring it. I do like to get in their world. Find something personal has been my style, something that’s a cliff hanger at the beginning or something personal. I don’t know if I heard it from Tracy but it was like, “Get them to fall in love with the messenger first and then get into the message.” I want to humanize and I want people to fall in love if they don’t know them and make them vulnerable. I want to go into, “What are the tactical things?” and all that.

PPM 16 Dustin | Empowering People

Empowering People: Your podcast may be similar with another but we all have our own message. Your audience loves you for a reason, so give them more ways to consume you.

 

I expected you would be the type of person who would really want to do their homework. As I’m thinking about it, I’ve encouraged you to launch with 25 episodes not realizing what I was signing you up for because of who you are. I don’t expect people to read a book for every interview they conduct. It doesn’t need to be that way. I do think you should generally do your homework on the people, make sure you’re aware of who they are and what makes them special so that you can speak intelligently and ask good questions. That helps a ton. Reading a book would be a little much. Unless you’re like Tracy, she reads so quickly and retains it. I wish I had that skill, but that’s not me. I take a long time to read a book. A chapter is a great tip and we need to make a note of that for all of the podcasters out there who are going to be interviewing somebody that has a book. You don’t have to read the whole book. Read a chapter. Pick the one from the contents that speak to you the most. Use that as material to ask a good question. Did you interview anybody at FinCon by any chance or are you setting up interviews?

I had the rig that you gave me. The equipment that we have is great. We are fortunate to have a sound booth. It’s one of those boxes you’d see at a recording. I realized too if I want to get folks new names, it’s not that these people are better. I don’t want to make any information’s there. Sometimes if you are building your show, you’re building your podcast and you want to get big names which will help build the audience. That’s part of the play, you’ve got to go to them. You’ve got to be prepared in those moments. Any conference I go to that is going to be relevant to my marketplace, I’m bringing this with me. I’m putting it in my suitcase and bringing it with me.

Onsite it was great because they understand the game. They had a podcast semi-booth set up there. I was able to interview Jean right inside the room and the noise is in the background. I got to pre-frame that intro here I am on site, which it adds to the excitement. If every show is so quiet, you want to choreograph things. I’ve done stuff on site there. I did stuff in the hotel room. I’m doing things on Zencastr as you taught me. When people are here in San Diego, we do it here in the booth. We also are throwing out GoPros now because you taught us about the power of video. We’re experimenting with video all at the same time while trying to do the 25. The 25 doesn’t scare me. I’m already on my way. I haven’t uploaded them all yet. The one a day for four to six weeks to maximize the rollout, that scares me a little more.

Dustin, it doesn’t have to all be interviews though. It could be insights you have after having learned something from an interview. It could be other great nuggets of information regarding getting WealthFit that you could share with people. It’s not meant to be that makes you a slave to the podcast. The podcast needs to serve you and the business and it’s recording content. It’s a much easier way to generate content than to think it and type it.

I’m glad you reminded me of that because I am likely to do that. If I launched with let’s say 50 episodes at the end of this in that launch window and it’s all an hour, that’s a lot of content for people to get through. Mixing it up as you told me is a great strategy for folks to reduce that.

Eventually, you can reduce the frequency with which you’re publishing and not do five a week. There are great podcasts in the business investing a category that I know of that are recording one a week. The three-year-old podcasts have a lot of content out there. You’re jump-starting, building that content and you will get there too. It’s meant to work harder for you than you do for it. It may not feel that way right now, but you will get there. Dustin, thank you so much for taking the time with us. I’m excited to listen to your show. I haven’t been cheating and listening before they’ve been edited. I’m waiting for them to come out.

I’ve got some surprises for you. I have landed some interesting folks and I’m excited. Thank you big time for helping us and kicking my butt and sharing the message. We all have the message. Even if your podcast is similar, your audience loves you for a reason. Giving more ways to consume you is a great strategy.

Consider this part of your prelaunch, Dustin. You are getting the message out.

Thanks, Tom.

Thank you.

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About Dustin Mathews

PPM 16 Dustin | Empowering People

Dustin is the Chief Education Officer at WealthFit. Prior to joining WealthFit, Dustin co-founded a multi-million dollar company. He left to pursue his mission of empowering others and has since gone on to become an advisor for “Podfest Multimedia Expo”, a columnist with “Entrepreneur Media”, and the co-author of No B.S. Guide to Powerful Presentation (Entrepreneur Press 2017).

 

 

 

 

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