PPM 14 | Starting A Podcast

 

When you start a podcast, you have great plans about all the grandeur and how it will be. You tend to run a thousand miles to catch up with that ambition which will sometimes exhaust you and take the meaning and value out of what you’re doing. Aleah Ava, host of Addicted To Love, talks about the thrills, battles, and victories of running a podcast. Learn as she shares her journey, experiences, and joys in finding her groove in podcasting’s daily grind.

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For The Love Of Podcasting with Aleah Ava

International Podcast Day Marathon

This is Aleah Ava joining me from Switzerland. I’m glad you could join me and we could share you with our audience.

Thank you so much for having me.

You’re welcome. I want to make sure the audience is clear on who you are. Aleah has a podcast called Addicted to Love. She is a love addiction mentor, recovering love addict and a feeling advocate. She is helping people around the world overcoming love addiction to live life in a continuous state of empowerment and self-confidence. Thank you so much. Your podcast is relatively new. You have an interesting subject matter, which is somewhat related. I had a guest, Robert Kandell. I’m not going to say he does exactly what you do, but there’s some overlap in the genre. I find that interesting. We have a couple of podcasters we know doing that. As a relatively new podcaster, I want to see how you’re feeling about it and how things are going. How are you feeling about the podcast as a host? Are you hearing from the community? I’m curious to hear about how things are going.

I had to slow down a little bit. I planned to do 45 shows in eight weeks every day and it’s overwhelming. I did 25 episodes, which I did daily and then I could see how my creativity started to suffer. I had to take a step back and let go of the expectation of how this should happen and focus on why I’m doing it and focus on what’s important, which is to add value to the audience. If you get to a place where you’re trying to run and deliver, for me, it misses the intention. My content sucks and quality lacks and then I said to myself, “You’re showing up. This is what you need to do and all else will unfold.” Usually, I run 100 miles an hour and now I’m still running. I’m like, “Breathe and take a moment. Think what’s coming for you and what’s coming through. Don’t try to figure things out. Be on the receiving end.” That helped me to set my focus again and remembering why I’m doing what I’m doing.

A lot of times people that start a podcast, they have a great plan. Maybe they’re a little ambitious in the beginning, but until you start doing it, you don’t know what it’s going to be. I had a guest told me that his podcasting journey started because he had a partner who was driving him to do it and coaching him to do it. He required that he record 100 interviews before he even launches his show, which is incredibly unusual. I would never recommend that. I have not recommended that to anybody. Twenty-five is about the maximum if you want to record ahead. It’s important for people to understand. It’s okay that your show pivots, whether that’s the style of your show, what you talk about specifically or the frequency with which you do it.

It is recommended when you start a new show to try and produce and publish a lot of episodes early on to help build your audience and your following. That is still true. I started out that way. In my first podcast, we did five a week. Every weekday we published. We did that for our first year. It was hard to keep up and we eventually did dial it back to three a week and now it’s two a week on that podcast. I’ve started some other ones, but that’s okay. You can change and you can pivot. You don’t have to continue to go at 90 miles an hour. Are you having engagement with your audience either through email or social media?

It starts slowly to get people that are not within my immediate network and people who are finding the page. There have been some keyword rankings that started to happen. I’ve gained clients to do coaching and people are sending me feedback like, “I’ve listened to this episode and it touched me. You’re totally talking my language.” It goes slow. I am a starter and I’ve started from scratch, but it’s been great.

I’m glad that you’re getting engagement with your audience. You said you gained a coaching client, that’s fantastic.

People who are not in my immediate network, I’m starting to get these people also.

Everybody measures the success of their podcast differently. Everybody has different goals and objectives. Some people care most about how many downloads they’re getting or whether they’re ranking on iTunes in the top 200 in their category. To others, that doesn’t matter to them. What matters is if they’re getting customers. We have a chiropractor we do a podcast for and within 90 days of launching his podcast, he got twelve new customers because of it. That’s a local business. That was 90 days and it builds. Even in a month to have one coaching customer from it, I believe that will continue to build. The content lives forever out there as long as you leave it out there. It will continue to serve your business.

PPM 14 | Starting A Podcast

Starting A Podcast: Sometimes you just have to take a step back and let go of the expectation of how things should happen and focus on why you’re doing it and what’s really important.

 

I can get lost also in numbers and I can easily measure myself in these ways. I will fail every time I do that because when you’re starting up, you have all these expectations. You think, “It has to be like this and it has to be like that.” In all honesty, if someone tells me once every couple of days that this has touched them, that’s good enough. From there, I can go. It’s what you focus on. Do you focus on that one person or do you focus on 500 on my profile who didn’t maybe interact because it’s not my target group? You have to find your people first and they have to trust you and feel you first. I’m trying to focus on the good stuff instead of the bad. It doesn’t mean I never get caught up in my own monkey mind. I try to remember what’s important.

Thank you for sharing this with our audience. We have people from every different part of the spectrum. From very seasoned podcasters who’ve been doing it for years to brand new. Even if one person who’s not launched their show yet, but they’re still in the process of building it. There are different things that they have to share that are helpful to everyone. There are different people that are listening. It’s okay to step back and take a look at what you’re doing, what’s working, what’s not, and then pivot, course correct a little bit and then continue forward. At some point, your audience will say to you, “When are we going to have another episode?” That will happen if you wait too long.

It has already happened. She’s a close friend of mine. She was like, “I haven’t received a new episode. It has taken a week.” I was like, “I know.” I’ve been overloaded and I needed to take a step back.

When somebody contacted you from the show, did they email you? Did they comment on the blog post on your website?

It’s mostly on Facebook.

You’re pushing out your podcast to your Facebook audience.

I have a very limited budget. Honestly, I spent $7 on boosting a post at this very moment, but this gives me some sum. I haven’t been making money since November. That’s when I left my official job to fully dedicate and commit to what I’m doing right now. Whenever that comes in more, I’ll keep investing it. At this point, that’s just what I can do.

Boosting a post is a great idea. We did that to the lead up to this event. We spent $30 on Facebook, $10 a day for three days to push it out to more people to make them aware of this event that’s going to be happening so they can attend. Some people are attending. There have been people logged into the webinar and others are watching live on Facebook. It doesn’t matter how it happens. It doesn’t have to cost a fortune to do it. Use social media to your advantage. We had a guest who is a social media marketing professional. It doesn’t have to cost a fortune. Have you been conducting interviews or not so much?

I have four interviews now in about 27 episodes.

One thing that you could consider when you have a future interview to conduct, you could do it over Zoom and you can go live on Facebook with it. That will get a lot more exposure and it doesn’t have to cost you anything. It will be unedited. It will be raw, but that’s okay. That’s what Robert Kandell does once a week.

If you get to a place where you're just trying to run and deliver, it misses the intention. Click To Tweet

That was very inspiring actually.

I’m glad you enjoyed that. I didn’t plan that out. He chose his time and you chose your time independently. I didn’t think about scheduling him before you so you could see him. It just worked out that way. I’m glad that was helpful. There are some similar subjects and I was wondering how that’s received over Facebook from him. You’ve probably heard him say, “Yeah, no problem.” That was good news. Have you been using Zoom to record your podcasts? Have you been recording your guests?

I use Zoom. It’s amazing.

It’s a good tool. Are your guests all over the world so far?

They’re mostly from America in all honesty. My life has turned into nightlife ever since I started my podcast because you are nine hours behind.

At times, I’ve interviewed people from Australia. It’s hard from here to there working that out. It’s either early in the morning or late at night. I understand that. How about your listening audience? Are you finding geographically that the United States is the biggest part of your market so far of listeners?

The US is half of my audience and then the UK and my countries like Switzerland, Netherlands and Italy. Because I’m launching with you and you launch in the US store on iTunes, it helps.

It goes everywhere. The US might be the biggest listening audience of iTunes. That might very well be. When it came to your show, in particular, I checked on because I wanted to know, “This customer is in another country. Should we launch it on a European platform of iTunes first?” They said, “It does not matter. If you launch it here, it will go to all of them.” We just had to trust them on that. It has worked.

It did. Thanks to your statistics that I can look at. I can see exactly where the countries are.

I’m always looking at that on my podcast. For some reason, I have a large listening audience from Brazil. I never would have guessed. The US is still the biggest, but we do have some unusual locations where pockets of people seemed to be listening. I love how it’s a global thing. Being in Switzerland, your primary languages are German and French. Is English officially one of the languages of Switzerland as well?

PPM 14 | Starting A Podcast

Starting A Podcast: People are going to have opinions about you, and all of that will give you the best opportunity to move one step ahead.

 

Italian, French and German.

Anytime I’ve spent over in Europe, most people do tend to speak English in some way. Has that been hard for you to record your shows in English or not so much?

I make 1,001 mistakes for sure. I’m not a native. For me, English is natural, especially with my topic. It’s very emotional. It’s almost poetic. The English language fits so much better than the German language because the German language is a little bit edgier in how I perceive it. It’s amazing that I can do all of that in English.

We’ve gotten a comment and I want to share it with you because it just came while you are on with me. A visitor says, “Tom, I’ve been watching live since you started, but now I can’t stop listening. Your guests have been fantastic.” It’s nice that that comment came here while I’m on with you. I’m glad to hear that.

You had amazing guests. I’ve also taken away so many gems and inspiration.

We have some more coming. The next guest after you is Stephan Spencer. He is one of the world’s top experts in internet SEO. He has his own podcast, which we work with him on. We’ve also learned a lot from him. I’m very excited to have him on. You should know that people are taking notice and you’re one of my guests, so I thank you for that. Speaking English is an interesting thing because we have a few people here in the US where English is not their first language. They’re immigrants from Asia and some from other countries. Doing a podcast in English is a little struggle sometimes.

It’s unfortunate that they do struggle with it. I understand it completely, but I still think that regardless of any mistakes in grammar or maybe not using the perfect word, the message comes through. Your message and your story come through and people will value your story and want to hear from you regardless of perfection. This doesn’t have to be perfection. I’m in awe of anybody who truly speaks more than one language because that’s a part of my brain that doesn’t work very well. I was never good at learning other languages. I don’t think it’s something that our country supports very well anyway as other countries do.

It’s because you have this great language that everyone talks.

Even though I’ve spent a lot of time in Asia and I’ve spent time in Europe, I never had to learn it. We have some neighbors near us that moved here from France with two little girls that are in elementary school who didn’t speak any English. Now they are in school, they immerse them right away and they’re speaking the language with relative ease. You’re a very skilled English speaker. I wouldn’t have known you struggled with it. You’re saying that English is almost primary for you. Do you think in English?

I dream in English. I don’t know what it was, but English is a love affair. I just love it.

English is natural and very emotional. It's almost poetic. Click To Tweet

Is there anything else from your experience so far with podcasting that you think would be helpful to others that you’d want to share with them?

Doing a podcast is something that will make you grow on so many levels. You are a one person but do it all kind of thing, especially when you’re like me. You don’t have the budget and you’re doing all of it on your own. You’re the salesperson, the marketing person, the content person, the quality person, the design person. You’re everything and you’re in a struggle every single day, but then you’re going to overcome every single struggle. This is what makes you grow. You get confronted with so many fears like people are going to hear from you. People are going to respond to you. People are going to judge you. People are going to have opinions about you. All of that will give you the best opportunity to move it one step ahead in whatever you’re going to do. Whether you’re going to have a business or a relationship or whatever it is, it’s going to be a great lesson. Just do it.

Thank you for sharing that. It’s very helpful. It’s been such a long time since I was a new podcaster. The reality for me is, I didn’t do it alone. That’s the other thing. I had a cohost. If that works for your particular situation and for someone else who’s passionate about the subject along with you that you could have a dialogue and conversation with for your episodes, that’s a great thing. That doesn’t always happen. If you’re doing it in any way to support your business, it’s your show. You want it on your way. That doesn’t always work for everybody. All I’m trying to say is, that’s why I want to ask these questions from you and other people in your position.

I do practice what I preach in terms of podcasting. That’s an experience that I never had. I can’t speak from experience on that. I do record episodes on my own. Sometimes that happens if Tracy is not available and we want to keep the recordings publishing schedule up. I’ll record one without her. She’ll record one without me. It’s here and there. We still co-host the majority of episodes. In starting it, it was a combined effort. I’m lucky too because it would have taken me a lot longer to start had I did it on my own. Aleah, I want to thank you again for joining me live and sharing your thoughts with our audience. It’s very helpful to them. Thank you for staying up late and joining us from Switzerland.

Thanks for the opportunity.

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About Aleah Ava

PPM 14 | Starting A PodcastAleah Ava is a love and relationship coach/mediator, helping individuals and couples navigate through the inevitable challenges and upheavals love and relationships (or the absence of it) bring to the table.

Being a recovering love addict herself, having undergone intense deep feeling therapy, allowed her to deeply understand the differences between love and love addiction/dependency. The realizations of her own journey enable her to take people to the depth of their own soul, holding a non-judgmental loving space.

Aleah is an emotional recycler and feeling advocate, teaching about the importance of feelings – how to access AND feel them in a way that is not overloading the nervous system. In this way, people learn to take full responsibility for how they feel instead of acting the repressed feelings out in unconscious and hurtful ways to the people we love.

She is the creator of the podcast Addicted to Love where she sheds light and immeasurable insight into one of the most difficult topics – LOVE. Aleah supports in breaking denial, creating a high level of awareness and she shares with them the powerful and successful tools that helped her break free from dysfunctional and unfulfilling relationships.

Currently, Aleah is finishing up writing her first book Are You Sure It’s Love that counts more than 500 preorders as of today. The book will be published in the next couple of months.

 

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